About Asinia Watches

Asinia was founded in 2022 by a watch enthusiast as an additional brand to bring Denmark to the forefront of watchmaking.

The brand is planned  to be a quasi-luxury brand, looking at watchmaking history and bringing designs inspired from the past to the more affordable price ranges. This brand will also produce clocks and watch/clock accessories.

Timeline

Feb 2022
Asinia Watches founded

Founded in the Danish town of Høng

Feb 2022
Started design process

Initial design ideas, design language

Feb 2022
Materials research started

Research into which materials should ideally be used

Feb 2022
STARTED LOOKING FOR PARTNERS

Looking for partners that we want to work with to produce our watches, clocks etc.

Feb 2022
NO SWISS MADE MARKETING

Decided not to market watches as Swiss made, not even on the dials. It's a Danish brand and the Swiss made marketing seems a bit hollow at this point

Mar 2022
BANNED COUNTRIES LIST ESTABLISHED

We have established a list of banned countries. Our watches are not allowed to be owned by citizens of those countries or worn in those countries. Violation of this ban will result in the serial numbers in question will be deemed fake. Russia and Belarus will be on this ban list indefinitely.